Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Shared Sentiments

ONION CREEK COMMUNITY SELLER

ONION CREEK COMMUNITY SELLER

We met Maura on the tennis court in our community, soon after her relocation to the Austin Area. She is outgoing, knowledgeable and extremely personable. When she joined Coldwell Banker Realty, we decided it was time to downsiz...
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CARTER M.

CARTER M.

Maura was incredible. My fiancé and I used Maura for our new home and she was so helpful asking all the small questions that we would've never even thought of. 10/10 recommend Maura to all looking for a new or used home.
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SUZIE K.

SUZIE K.

Maura Gough is exceptional! She goes beyond the job of REALTOR and provided me with genuine care and Southern hospitality! I was graced with her knowledge and professionalism throughout the home searching process. She was avail...
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ROSE R.

ROSE R.

Words cannot express how satisfied I am with Maura. She is helpful, diligent, personable, and lovely. The best caveat is that she does her job conscientiously and 300x faster than the average agent. She comes highly recommended.
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ELIZABETH D.

ELIZABETH D.

Maura was such a fantastic resource to my family and me in our search for a rental home. Maura is proactive and highly communicative but also direct, and respectful of not wasting anyone's time! I am so appreciative to have wor...
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JAN D.

JAN D.

Maura is one of the best real estate professionals we have ever used, and we are both REALTORS! We used her because of her reputation and the company's reputation. She worked diligently and tirelessly for the entire time our ho...
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KYLE S.

KYLE S.

As first-time home buyers, it was a huge relief to be able to rely on Maura throughout our entire experience. She was very knowledgeable on how to be competitive in a tough market and we could tell she truly cared about her cli...
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MANON R.

MANON R.

We started working with Maura by complete chance after making an inquiry on a property we liked. We are so happy we continued to work with her and can't recommend her enough! Maura is super personable and energetic, she is very...
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RYAN B.

RYAN B.

Maura has been an absolute pleasure to work with as my partner and I navigate buying a home for the first time in a remarkably competitive market. Her insight was instrumental in helping us to understand what makes offers compe...
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LUCY M.

LUCY M.

Maura is professional, timely, encouraging, and helped us find our dream home. She is quick to act and ensured that our offer got in as soon as possible. We felt as if she helped us get the best deal for the best house. She goe...
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ROSE MARY S.

ROSE MARY S.

We bought a home, long distance, in Austin, TX, from San Diego, CA, with Maura. We vacationed in Austin and met Maura once and knew she was the agent for us. She is professional, but friendly, and shared her knowledge and exper...
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Get Your Boots Down, Roots Down With Maura

Personally attentive to you, whether a buyer or seller, Maura radiates her knowledge of the real estate environment to efforts tailored to your specific needs and wishes.

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